Origin
Prior to starting Obello, Ben Pham and Ollie Ralph ran a brand and design agency called Character. Over two decades, they helped shape some of the world's most successful, category-defining brands, such as Apple, DoorDash, Nike, Netflix, and Instagram.
Working alongside visionary founders and operators, they observed firsthand a mounting challenge affecting clients of all sizes. In today's fast-paced environment, brands face immense pressure to maintain a constant presence across a growing number of channels and platforms, leaving design and marketing teams overwhelmed and struggling to meet demands.
They saw brands that had been meticulously crafted fall apart in execution. Design suffered, creativity was stifled, and companies failed to reach their full growth potential.
In 2022, Ben and Ollie started Obello to solve this challenge.
Mission
We believe that design has the ability to transform businesses and revolutionize industries in profound ways.
Our mission is to give every company access to the power of great design.